Global poultry markets: It’s smart to be different

Predictions by Rabobank show that the market for slow growing broiler concepts will grow by 8% now up to 20% by 2025. During the 3rd Hubbard premium forum in Barcelona I was asked to shed a light on the economics behind broiler production and alternative broiler segments. The bottom line is that it is smart to be different, to move away from the bulk market. At least when you are a producer in Europe, because our continent is really different from the rest of the world. EU: the most expensive pr