broilers

Automated cameras and sensors track bird densities, their behaviour and health, helping farms collect continuous data and improve overall productivity. Photo: Bart Nijs
18-05 | Article

Technologies transforming today’s broiler meat production

UK research links BSFL to better welfare in fast-growing broilers
28-04 | News

UK research links BSFL to better welfare in fast-growing broilers

Findings from a recent study indicate that the One Welfare assessment can capture trade-offs and synergies that conventional metrics overlook. Photo: Reina de Vries
25-04 | News

Study tests One Welfare framework for extensive broiler production

Broiler chickens at a farm in Nieuw-Weerdinge in Drenthe, the Netherlands. Photo: Reina de Vries
20-04 | Article

Plukon in the Netherlands scraps Better Chicken Commitment

All birds within the Don Pollo integration are raised sex separate. The hatchery recently moved from manual feather sexing to automated gender sorting. Photos: Fabian Brockötter
30-03 | Article

Inside Don Pollo’s hatchery in Colombia: Tech and automation at the heart of growth

Phosphorus oversupply can increase feed costs and contribute to environmental nutrient loading where undersupply can compromise growth rate and welfare. Image created with the help of AI (Reve)
23-03 | Article

Revealing hidden imbalances in broiler calcium-phosphorus nutrition

Chicken, the UK’s most consumed meat, sits at the centre of an increasingly complex debate on welfare, climate responsibility, and long-term food security. Photo: Hans Prinsen
06-03 | News

UK: Major chains move from Better Chicken Commitment to Sustainable Chicken Forum

Marc Hayes, Yum! chief supply chain officer Europe: “Long-term sourcing commitments from retailers are essential to ensuring producers and the supply chain have the confidence to invest.” Image created with the help of AI (Reve.art)
23-02 | News

KFC commits to 35% British-sourced chicken by 2026 with £100m investment

Feeding broiler breeders twice a day during the rearing phase can improve BW uniformity, while feeding twice a day during the laying phase can enhance reproductivity. Photo: Bert Jansen
23-01 | Article

Feeding broiler breeders twice a day yields promising results