Welfare – at what cost?

A few weeks ago I had the honour of being the chairman of a poultry conference in the Netherlands. The main topic was the future of the poultry industry in well developed countries. It is clear that when consumers have distanced themselves from agricultural society and live in a wealthy country where food security hasn’t been an issue for decades, animal welfare demands soar. Ensuring animal welfare in itself isn’t a bad thing of course, the question is at what price? A poultry farme