US poultry growers feel increasing pressure from consumers regarding bird welfare and the environment. This has been an issue in Europe for a long time, but now more countries are facing similar controversies between livestock producers and the public. This is an industry on the move. This article can also be found at World Poultry Volume 20 number 3. To view the article online simply click on the link below.
Keywords: USA, welfare, environment, trade show, exhibition, poultry, innovation, p
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