Challenging consumers with the facts

Two weeks ago VIV Europe was held in Utrecht, the Netherlands. Unlike four years ago when the Icelandic volcano ash cloud completely spoiled the show, this edition of VIV Europe was one of its kind and possibly better than ever before. A very professional audience from all-over the world travelled to Utrecht to witness the latest developments in the poultry business and meet with the major suppliers. But VIV Europe was not just a display of new products. Personally, I had the privilege of hostin