Transition to European Chicken Commitment has a major impact

The debate about the consequences of the switch to the European Chicken Commitment (ECC) in the European Union shows similarities with the switch to the Beter Leven quality mark (or ‘Better Life’) in the Netherlands. Improving animal welfare has adverse side effects for both the environment and the quantity of poultry meat produced. The production costs of the ECC chicken are also much higher than those for traditional poultry meat. Many comparative studies have been done in recent years