There will always be trade-offs in the search for better welfare poultry production systems, as some of the articles in our higher welfare focus section show.
What consumers perceive as welfare indicators do not always match with those considered as such by producers and even veterinarians.
The poultry sector has been tasked with fine-tuning its production systems so that we can hold onto our licence to produce, now and in the future. When a commodity or a niche product is produced, the welfa
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