How Genesys is transforming modern hatcheries in Asia
After several successful installations across Asia, Ceva is strengthening its presence in the region by helping poultry producers automate broiler gender sorting.
Manual sexing has been used for many years, especially to meet export requirements, but hatcheries are now facing 2 major challenges: a shortage of skilled labour and inconsistent accuracy from manual sorting.
Why gender sorting has become a priority in Asia
Gender sorting is increasingly important for both market demands and production efficiency.
- Export markets require strict standards for weight and flock uniformity
- Males and females grow at different rates, allowing producers to tailor feed programs and slaughter planning
- Skilled manual sorters are becoming harder to find
- Automated systems provide consistent and repeatable accuracy, which is essential for hatchery performance
Genesys: Automation designed for high volume hatcheries
Genesys offers hatcheries a reliable and scalable solution for automated gender sorting.
- Stable and high level of accuracy
- Smooth integration into existing automated lines
- Capacity suited to the large production volumes
- Improved sustainability and reduced waste
Benefits across the broiler value chain
Accurate gender sorting enhances performance at every stage of production.
- More precise feeding strategies
- More uniform flocks on farms
- Higher processing efficiency
- Fewer losses and improved overall results
A growing shift toward smarter production
Through Genesys, Ceva is supporting the transition toward more predictable and efficient hatchery operations. This trend was clearly visible during the Gender Sorting Symposium held in Singapore from 24-25 March 2026, where experts from across Asia emphasised the growing importance of gender sorting in the future of broiler production.
Genesys at the Gender Sorting Symposium in Singapore
The symposium brought industry experts together and highlighted how gender sorting is shaping the next generation of poultry production. Specialists gathered to discuss innovations that are improving efficiency, sustainability, and flock performance.
The event brought together a wide range of professionals.
- Hatchery managers using advanced automation
- Production and farm managers
- Poultry nutrition specialists
- Processing experts focused on carcass uniformity
This diversity demonstrated how gender sorting influences every step of the broiler value chain, from hatch to processing.
Key themes and insights
Discussions focused on several major topics.
- Advances in hatchery automation
- Precision tools to improve chick quality
- New approaches to enhance flock uniformity
- The impact of consistent accuracy on farm performance and welfare
Speakers highlighted that precise sorting at hatch leads to more predictable outcomes throughout production.
Genesys in the spotlight
Genesys was a central topic thanks to its ability to deliver strong efficiency at industrial scale, maintain stable and repeatable accuracy, integrate smoothly into modern hatchery workflows, and support sustainability through optimised logistics and reduced waste. Its growing adoption confirms Genesys as a leading solution for hatcheries seeking reliable and future ready automation.
A clear direction for the future
The symposium in Singapore reinforced a clear message: Asian hatcheries are moving toward smarter, more precise, and more sustainable production systems. With its proven performance and expanding presence, Genesys is well positioned to support producers as they enter this new phase of modernisation.
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