Fissures in global poultry markets, but trade remains strong

The global poultry market is expected to grow by nearly 3% this year, and this trend is set to continue into early 2026. Analysts at Rabobank expect a 2.8% rise, surpassing last year’s market growth of 2.6%, as poultry remains an affordable option for consumers compared to the more expensive prices of beef and pork. Global trade expanded in the first half of the year, driven by robust growth in Asia. This growth occurred despite a significant drop (c. 40%) in Brazilian exports from May due