Clear choice for poultry welfare pays off for Norsk Kylling

Strict chain management and anticipating social demands before activists show up on the doorstep is Norsk Kylling’s formula for success. The 142 poultry farmers have a stable, virtually guaranteed income. The operation grew by almost 1.8% in meat sales in 2023. The almost 530 broiler farms in Norway produce around 65 million broilers each year.  The sector is largely in the hands of 3 integrators: the cooperative Nortura, the listed Scandi Standard and Norsk Kylling, which is owned by