Alternative proteins beyond the hype

The dreamt breakthrough of alternative proteins looks to have stalled. After riding the hype for a couple of years, there is trouble in paradise. Large brands like Nestlé have pulled back from the market, Meatless Farm went bust and Beyond Meat saw share prices drop from an all-time high of US$234 to under US$15. An editorial in the New York Times on 21 November 2022 stated: “For a while, it looked like Beyond Meat was taking over the world.” This was referring to the market for meat sub