Poultry industry growth returns to long-term levels

The global poultry market is expected to grow by 2.5-3% in 2025, continuing its strong momentum from 2024 and marking a return to long-term global average market growth. This growth is largely due to poultry’s affordability, especially in times of economic pressure and high prices for other proteins. “Chicken will remain well-positioned in times of expensive competing proteins and lower costs,” says Nan-Dirk Mulder, Animal Protein senior analyst at RaboResearch. The fundamen