Technology and data will give producers greater control over each individual aspect of bird performance. Photo: Misset
Flock uniformity is becoming an increasingly important driver for farmers and processors alike. However, until now there has been no definitive way of measuring or benchmarking this. With consumer demands increasing and supply chain pressures rising to provide a consistent end product, it’s important that – as an industry – we keep one step ahead by establishing methods to measure that. This key focus for processors and retailers essentially means moving the goalposts for producers and ho
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