Slow-growing birds are fast becoming mainstream

In June KFC signed up to the Better Chicken Commitment in Europe. It marks a major change for the fast food giant that will see a shift in its supply of both domestically-produced poultry as well as that it imports. And it is perhaps a slightly different business to those that have signed up to date. Here in the UK retailers Marks & Spencer and Waitrose made the commitment earlier this year, but they are premium-tier retailers and it could be said it was only a matter of time. But KFC repr