How poultry breeders can take advantage of data

With modern technology playing an increasing role in the day to day management of farms, what knowledge can be extracted from the huge volumes of data we generate as an industry? ‘Big Data’ is the buzzword of the IT and corporate world at the moment, but how can poultry breeders take advantage? “You can’t manage what you don’t measure.” This quote by two famous consultants, W. Edwards Deming and Peter Drucker, shows the importance of measuring and analysing information. The informat