How Hubbard has capitalised on slower-growing breeds

The broiler meat market in the developed world is changing, at an extremely fast pace in some countries and a somewhat more relaxed fashion in others. “Slower growing birds are the trend. There are many ways of ‘slower’, many niches. We want to have birds that fit every niche”, said Olivier Rochard, CEO of Hubbard at the second Hubbard Premier Forum. Parallel to conventional broiler production, there has always been a part of production going in another direction. Small scale farming or