Poultry breeding: ‘Feed conversion is king’

Breeding organisation Hubbard invests a quarter of its turnover in R&D. “About a third of that goes to improving the slow or slower-growing lines, the ‘premium segment’,” says managing director Olivier Rochard. “Our owners, the family-owned company, EW Group, are committed to investing in our business to improve performance, prevent disease challenges such as bird flu, and ensure security of supply to our customers.” In an interview, Poultry World spoke to Rochard to find out