Central Coast Farms meets high demands of Californians

The California poultry industry is a money maker, making it one of the Golden State’s agricultural leaders. World Poultry talks to Scott Rumbeck from Central Coast Farms to find out how they try to differentiate themselves in a very competitive market. By Emmy Koeleman California based Central Coast Farms, formerly known as Central Coast Fryer’s Inc., recently underwent a series of changes to revamp its image by modernising its former company name, relocating its headquarters, updat