Case study: India’s middle class boosting poultry output

Broiler production in India is projected to increase by approximately 8% to 4.2 million tonnes in 2016 on rising demand from the growing middle class. Local estimates believe that demand for processed chicken meat is growing between 15-20% per year, according to a recent USDA GAINS report. The organised sector produces an estimated 80% of total chicken meat production, and is mainly concentrated in Tamil Nadu, Andhra Pradesh, Maharashtra, Karnataka, and West Bengal. The live poultry market const