Added value in niche markets

“Poultry farming is not rocket science,” says Mark Rokkedahl. That said the owner of Rokkedahl field, farming and food is a true entrepreneur who could make any business model look simple. From the time his grandfather had a mixed farm with some chickens as well in 1963, he grew to be the largest single poultry producer in Denmark, producing 11 million broilers a year. Until recently, the company focused mainly on farming, growing their own grains and producing broilers. With all birds bein