“Matching local demand and globalisation”

European poultry meat complies with the highest standards in the world. In terms of volume, poultry meat is the most imported meat in the European Union at more than 800,000 tonnes and is the second most exported meat at more than 1.5 million tonnes. European consumers encounter imported poultry meat in further processed products or at restaurants, caterers, etc. Since the standards for the imported poultry are not identical to European standards, AVEC is strongly advocating mandatory labelling