Consumer perception of poultry meat in Greece
The following review details the development and current status of poultry meat in terms of marketing, purchasing and consumer decisions within the country of Greece.
The aim of this paper is to identify Greek consumers’ perceptions of poultry meat.
Taking into account that little research has been conducted in the poultry sector in Greece generally and on consumer perceptions specifically, results will help to make solutions in strategic marketing level.
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Nathalie
Kinsley
Fabian
Brockötter
Tony
McDougal
