Modern approaches to evaluate poultry meat freshness

Poultry meat consumption has dramatically increased over the last few decades and will continue to do so. But it is not just about quantity, consumers are more attentive to meat quality, too. Besides this, poultry meat is more perishable than meat from other livestock, such as beef or pork. Therefore, measuring freshness is essential for meat quality assurance in poultry processing plants. According to modern consumers ‘all natural’ is an important attribute when purchasing poultry meat.