Innovative farming everywhere you look

Journalists are normally terrible cynics. And for those who report on agricultural affairs, the notion that 9 billion people will need feeding by the year 2050 is so often cited it can become quite wearing. The ideas beyond this worn-out phrase too often suggest unrestrained intensification; in poultry this means chasing faster growth rates or ever-improving FCR. But in truth the answer could be more nuanced – innovation is driving totally new ways of thinking when it comes to poultry product