Prospects for the poultry meat and egg sectors

There are some major changes ahead for the British poultry sector – so what should producers be looking out for? We speak to 6 industry leaders, who will be sharing their insights and ideas in the Forums at the British Pig & Poultry Fair, to find out. Poultry meat outlook Demand for British chicken – particularly fresh chicken – is strong and will continue to be so, according to Patrick Hook, director at PD Hook. “Retailers do want British – it’s looking positive,” he says.