Preparations under way for British Egg Week

British Lion has launched a toolkit to help retailers, wholesalers, food service businesses and consumers to celebrate British Egg Week, which this year takes place between 8 and 14 October. This year, the campaign centres around being hangry – a type of rage caused by lack of food – something which research indicates about 80% of Britons have admitted to experiencing. To help convey this, British egg has created 2 “emojis” – the small symbolic designs such as smiley faces that pepper