Poultry set to take nearly half of the global meat market by 2031

Poultry will continue to be the fastest growing meat over the next decade and by 2031 will take 47% of the market, according to the latest OECD/FAO Agricultural Outlook. The long-term shift towards poultry will continue to strengthen, in part due to a preference for white meat among high-income countries. This is because poultry is seen as easy to cook, healthier and it is perceived as a better choice. In middle and low-income countries, poultry is seen as a cheaper alternative to other meats