Poultry business update: What did you miss this September?
We’re keeping our finger on the pulse and bring you a summary of the latest business updates from the global poultry industry from September, including Hendrix Genetics’ investment to drive innovation in Turkey genetics, the agreement by ADM and Alltech to launch a North American animal feed joint venture, and a new on-farm tool by Adisseo to predict true energy use in broilers. This and more from the global poultry industry.
Hendrix Genetics invests €10 million to drive innovation in Turkey genetics
Hendrix Genetics is accelerating the genetic engine of its turkey breeding program with a multi-year, €10 million investment in research and development. This investment is an additional commitment beyond the company’s existing R&D budget. The investment will focus on 3 pillars of the genetic progress: increasing selection intensity, improving the accuracy of breeding values, and expanding genetic variation. To support these goals, the company will upgrade and expand its facilities in North America and Europe. The investment will enable the integration of advanced tools and technologies to enhance the data collection accuracy and efficiency, while streamlining the pipeline that brings top genetics to market.
Adisseo launches on-farm tool to predict true energy use in broilers
Adisseo has developed Feed Digestibility Check (FDC), which is a field-based service that allows poultry professionals to predict the actual Apparent Metabolisable Energy (AME) of feed, based on samples taken on-farm. FDC combines feed and faeces sampling on-site, NIR analysis and prediction, and a robust model based on 2,000+ samples from 47 in vivo trials. Results are delivered in 24 hours via the PNE platform, providing a rapid and practical way to assess real feed utilisation.
ADM and Alltech enter into North American animal feed joint venture
ADM and Alltech have signed an agreement to launch a North American animal feed joint venture. Alltech will contribute its US-based Hubbard Feeds and Canada-based Masterfeeds businesses, including 18 feed mills in the US and 15 in Canada, and ADM will contribute its 11 US feed mills. The joint venture will be majority-owned by Alltech and governed by a board with equal representation from each parent company. The companies expect to complete the transaction and formally launch the joint venture in the first quarter of 2026.
De Heus opens new animal feed factory in Punjab, India
De Heus India, part of De Heus Animal Nutrition, has opened a new animal feed factory in Rajpura, Punjab. The factory, built with an investment of about US$17 million, is one of the largest and most advanced in India, carrying an installed capacity of 180 kMT with the potential to expand to 240 kMT. The factory has separate production lines for cattle, buffalo, poultry, and pig feed.
Bioiberica celebrates its 50th anniversary and refreshes brand identity
Bioiberica is celebrating its 50th anniversary with the launch of a renewed brand identity, which presents a refreshed corporate purpose, ‘Making the world a healthier and safer place’, and a revamped tagline, ‘We are all one’, which accompanies its logo. The company has also launched its new website.
DSM-Firmenich opens animal nutrition and health plant in India
DSM-Firmenich Animal Nutrition & Health has inaugurated a new feed additive plant in Jadcherla, Hyderabad, India. The new facility, equipped with Bühler technology, features a manufacturing line for solutions in mycotoxin risk management (Mycofix Secure and Mycofix Shield) and a new 11,200 sqm warehouse. The plant is built adjacent to the company’s Jadcherla premix plant, which has been operating since 2018. Together, the 2 facilities form an integrated ‘Super Site’, enabling greater efficiency and faster service for customers. The local manufacturing of. Ecolex Animal Nutrition and CJ Bio partner in South Asia
Ecolex Animal Nutrition has entered into an exclusive distribution agreement with CJ Bio, part of CheilJedang Group, a major South Korean international food company. This alliance will introduce CJ Bio’s Coxield and GutLuk feed additive solutions across the poultry sectors of India, Sri Lanka, Nepal, and Bhutan. Coxield and GutLuk aim to support gut health and disease management.
VIV Select China moves from Nanjing to Shanghai
In Nanjing at the 17th edition of VIV Select China, the annual international trade fair for the poultry and livestock farming sector, Royal Jaarbeurs announced that the fair will be held in Shanghai starting in 2026. The next edition of VIV Select China is scheduled for 19-21 August 2026 at the Shanghai World Expo Exhibition & Convention Center.
ePhyt granted EU authorisation
The 3-phytase product ePhyt has been granted new EU authorisation. The main reason for applying for a new authorisation was a change in the production strain. The holder of the authorisation is Fertinagro Biotech. This product is authorised for use in the EU in chickens, turkeys and pigs for fattening. Both liquid and solid forms of the additive are available.
Utrix expands into Jordan
Utrix S.A.L. has announced its official expansion into the Jordanian market, marking an important milestone in the company’s regional growth journey. To celebrate the launch, the company hosted a 3-day programme at its headquarters in Lebanon in September, welcoming 24 Jordanian industry attendees, nearly 90% of the country’s poultry sector, for technical sessions, collaboration, and a guided visit to the company’s production plant in Zahlé.
Hendrix Genetics celebrates 20 years and strengthens Dutch facility
Hendrix Genetics, which celebrates 20 years this year, is strengthening its genetic foundation through a strategic investment in a state-of-the-art facility in the Netherlands, designed to support its Layers and Traditional Poultry programs. Equipped with real-time feed stations and advanced housing systems, the facility is designed to optimise breeding outcomes and accelerate genetic progress in traits such as egg production persistency, livability, animal welfare, and eggshell quality. Operations began in August, with full capacity expected within 6-8 months.
Novus and Kasetsart University open dedicated Broiler Research Unit
Thanks to a cooperative enterprise with the Novus team in Thailand, Kasetsart University has a new Broiler Research Unit, located at the Animal Science Learning Center at the Department of Animal Science. The facility is designed to generate high-impact research and practical insights for broiler producers operating in tropical environments across Southeast Asia. The facility will support commercial-scale trials and student engagement, blending applied research with academic development.
