Global poultry sector shows signs of recovering market growth

Analysts are hopeful that the global poultry market will grow by between 1.5% and 2% during 2024 as the sector takes advantage of declines expected in the beef and pork sectors. An ongoing focus on efficiency and affordability remains vital, however. Lower input costs, and therefore lower-priced chicken, should help stimulate poultry consumption in 2024 and accelerate growth in the industry. While the rate of growth in the poultry market represents a slowdown from the long-term average of 2.5