Christmas season drives poultry demand in Nigeria amid day-old chick shortage

For poultry farmers across Nigeria, the Christmas season is the financial anchor of the entire year. It is a period marked by celebrations and increased travel, and since poultry meat is often the centerpiece of festivities, demand pushes prices up. To meet this demand, farmers typically purchase chicks in August or September so they can be raised to full market weight by late November or early December, just as sales begin to surge. However, if a farmer misses this window, it can literally w