Tomorrow never comes…

During the recent conference of the International Poultry Council the attendees got the latest insights on the so called Chicken of Tomorrow, among other things of course. With the venue held in the Netherlands, the concept chicken could not be ignored. Since the first slower growing bird was introduced in 2015, now all Dutch supermarket sales are of the slower growing sort. A market revolution, which led to some frowns by IPC members from all corners of the globe. And indeed, the market revolu