The poultry industry at an economic crossroads

Despite its positive future the global poultry industry is suffering from low prices and high costs. In the short term, major changes will have to happen to keep the balance sheets right. By Wiebe van der Sluis Gordon Butland, has a long history in the poultry industry. Years ago, when he joined the Rabobank he showed his aff ection for the poultry industry. His advisory work made him travel frequently around the world meeting leading companies in the industry. The many presentations he gave dur