The past few years have seen egg farmers in Europe battling to keep up with consumer requirements. First battery cages were banned. More recently their replacement, enriched cages, have come under scrutiny after less than a decade in use – could a synthetic egg fit the bill? Some of Europe’s largest poultry businesses seem to think it might. Type “Just Egg Scrambled” into YouTube and you will receive links to nearly a hundred thousand videos. Scroll through the top selection and, rather
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