Novogen: ‘Year of the big turnaround’

Novogen celebrated its 10 year anniversary, looking back at a decade of uphill struggles in the layer breeder market. Festivities were kept modest but very positive and full of ambition, as with the sale of Hubbard, 2018 posed challenges. Managing director Mickaël Le Helloco looks back with Poultry World: “This was the year of the big turnaround, repositioning Novogen for a bright future.” In 2018 Novogen probably faced one of its most unexpected and exciting challenges yet, not in the fie