Matching trends to improve egg marketing

Egg producer Sunny Queen Australia has aligned its marketing with 8 “mega-trends” to drive sales and improve its market position. The firm’s managing director John O’Hara told the recent International Egg Commission’s Autumn conference how. Company profile Sunny Queen is a 100% farmer-owned company with more than 80 years of experience in the industry. Beginning life as the Queensland Egg Board in 1930, Sunny Queen has now become one of the best-known and loved food brands in the coun