Main EU producers focus on prospects of differentiation

There is no question that the ?production of conventional broiler chickens for mainstream markets all around the world has a bright future. However, a new mainstream is ?emerging – the market for premium chickens. During the first Hubbard Premium Forum the main producers in Europe of these type of chickens exchanged knowledge and shared results on what has become far beyond a niche market. Differentiation is the name of the game when it comes to the European poultry market. Consumer demand