Technology and data will allow producers to have greater control over each individual aspect of bird performance. Photo: Shutterstock
Flock uniformity is becoming an increasingly important driver for farmers and processors alike. However, until now there has been no definitive way of measuring or benchmarking this. With consumer demands increasing and supply chain pressures rising to provide a consistent end product, it’s important as an industry we stay one step ahead by establishing methods to measure it.
This key focus for processors and retailers means a change in goalposts for producers and how they think about busine
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