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The popularity of poultry meat is growing in almost every country around the world. Various polls tell us that consumers appreciate poultry meat because of its nutritional value, its (relatively) low price, and safety. However, some want the consumer to believe that latter is questionable, and do so by highlighting issues relating to dioxins, salmonella, campylobacter, AI, and antibiotic resistance. We cannot deny that these issues are real, but it is important to realise that these issues are