EU poultry industry slightly optimistic

The dioxin shock did not hurt the European poultry meat producers as much as one expected. After a small dip consumers went back to normal purchasing patterns. Nevertheless, 2011 will be an interesting year taking increasing feed prices and the implementation of the food safety and new welfare rules into account. By Wiebe van der Sluis The European poultry sector in 2010 showed a positive trend concerning a continuation of production growth and an upward trend in price (Figure 1 and Table 1). P