Data, analytics and evidence-based decisions are key

Mick Keyes, chief technology officer at Poultry Sense, discusses why aligned data throughout the supply chain, which can be readily analysed and interpreted, is going to be key as consumers demand greater visibility from the sector. UK poultry consumption continues to rise with associated production up by 2.2% compared to this time last year. However, it is arguably a sector that needs greater visibility, with retailers and processors under increasing pressure from consumers for this to happen.