Chicken of Tomorrow is here today

Over the last three years, the variety of chicken that is for sale in supermarkets has changed in a major way. By the end of this year a Dutch supermarket which sells regularly produced chicken meat will be hard to find. “A different kind of chicken will enter the Dutch supermarkets,” supermarket organisation the central bureau of foodstuffs (CBL) proudly announced in early 2013. Months of meetings between representatives of producers, slaughterhouses, large supermarkets and the former prod