Chicken buyers most open to meat alternatives

Poultry farmers are facing increasing pressure from vegetarians and vegans, particularly among the health and environmentally-aware younger generation. Poultry World looks at the issues and the response of the poultry sector. Consumers from all but 3 countries in the world (North Korea, Vatican City and Eswatini (Swaziland)) signed up to the Veganuary movement this year. More than 400,000 people pledged to eat a purely vegan diet during January, marking a considerable rise on figures for the pr