Case Study: South Africa’s growing poultry consumption

Steady economic growth and increases in average income in South Africa has resulted in the rapid expansion of meat consumption over the past two decades. The country now consumes about 2.9 million tonnes of poultry, beef and pork meat per annum, with poultry meat consumption representing more than 60% of total meat consumption. The consumption of poultry meat (of which most is broiler meat) increased by almost 80%, from 21.5 kg per person per year in 2000 to 38.5 kg per person per year in 2014.