Capturing the centre of the consumer’s plate

To reach the centre of the consumer’s plate you have to be invited. The way to get that invitation is to know your customers and consumers better than anyone else and to offer better quality, prices, customer service and innovation That is how John Tyson, chairman and chief executive officer of the US meat giant Tyson Foods Inc. sees the strategy to capture the market. This article can also be found at World Poultry Volume 19 number 9. To view the article online simply click on the