This article does not list the conventional do’s and don’ts of brooding management. The idea is to reach out to poultry managers who understand the chicken well and are knowledgeable in the subject. However, thoughts are shared that are so often not understood fully or taken for granted – concepts that can make the difference between average and excellent brooding results. Poultry managers, like chicken, should learn to ‘scratch beyond the surface’ and keep discover
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