In an effort to share information about poultry production with all parts of the food chain, Elanco Animal Health has launched a new initiative that offers a comprehensive view of how today’s responsible poultry production provides benefits to animals, producers, consumers and the environment. This article can also be found at World Poultry Volume 18 number 12. To view the article online simply click on the link below.Keywords: marketing, Elanco Animal Health, concept, poultry indu
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