A ‘better life’ for all Dutch supermarket chickens

By the end of 2023, fresh chicken sold in all Dutch supermarkets will bear at least 1 ‘Beter Leven’ (Better Life) star. “The list of supermarkets is now complete. It’s a great milestone…A worldwide first. We are proud of the Dutch supermarkets and the chicken sector that they are opting for more animal-friendly farming,” says Anne Hilhorst of Wakker Dier, an animal welfare organisation in the Netherlands. To produce chicken with the Better Life quality mark, broiler