Striving to improve poultry farming’s image

Transparency in the poultry industry is a big issue in the United States, with misconceptions among consumers extremely high. One family are doing their best to alter perceptions. Melanie Jenkins travelled to Kentucky to find out more. It’s common for the public to think that broiler chickens are reared in horrific conditions in the US, but Danielle and Daniel Hayden have made it their mission to lead a change in public opinion for the better. Running a poultry and beef enterprise in Pilpot,