Premiumisation to stay ahead of the pack
The development of premium broiler markets is dynamic, with a growth outlook from 8% now to 15-20% in 2025 in the EU. During the 3rd edition of the Hubbard premium forum experts shared their thoughts on market demands and the quest for new concepts covering the growing gap between conventional and premium concepts. At the first Hubbard premium forum in 2015 concept broilers were only produced for top end consumers valuing the culinary experience and in countries with strong societal demands for
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Nathalie
Kinsley
Fabian
Brockötter
Tony
McDougal
