Out of this world and out of their minds

Everyone in the business knows branding is an essential part of the industry… But when KFC announced that they were the first brand visible from space, my first thoughts were, “why on Earth?” In my last blog entry, I commended KFC on their decision and implementation of cutting the use of trans-fats in their fried chicken products. In my current instalment I have to chide them for going a tad bit overboard on branding. Everyone in the business knows branding is an e